Case Studies

About the Client ...........................................................................................

DA’Burger is an independently owned and operated burger house in New 
Farm, Brisbane, which will be the chain’s flagship store. With a passion for
food, the DA’Burger team established a business that focuses on local “farm to
plate” freshness and provides opportunities for at-risk youth. This original and
funky burger house has a playful-serious undertone and is built on a premium
quality product delivered in a casual dining setting with accessible prices that
appeals to all.

Client Objective ............................................................................................

As a start-up company in a highly-competitive market, DA’Burger required their
new website to serve the functional purpose of an online menu and contact
portal, but have it presented in a truly modern design. To target a youth
audience, the website needed to be responsive to mobile and tablet devices
with appropriate colours and incorporate existing branding elements.

iFactory Solution ..........................................................................................

This youth target audience was the key driver in the design of the DA’Burger
website. iFactory utilised bright, textured colours with custom illustrations to
engage the user and compliment DA’Burger’s branding and logo design.
Taking into account the user behaviour of young people (of accessing sites via
their smartphones and scrolling vertically), the website was designed as a
single page website complete with “sticky” menu and in-page loading, made
unique with cutting-edge parallax scrolling where backgrounds are layered,
moving independently as you scroll.

Key website features included:

  • Joomla as Content Management System (CMS)
  • Responsive web design for access on smartphones
  • Google Maps integration
  • Single page website, with parallax scrolling, “sticky” menu and lazy loading
  • Design of custom illustrations in line with existing font and branding
  • Custom print design including illustration for T-shirts
  • Set up of social media channels, including Facebook, Twitter, YouTube

To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.