2016 Sensis Social Media Report: Part One
As a leading face in traditional marketing and advertising for decades, Sensis has become somewhat of a go-to brand for the most up-to-date information on how Australian businesses are operating, performing and running at any point in time.
How Australian people and businesses are using social media
Each year, Sensis tabulates their reports to put forward to the public a comprehensive report on the behaviour of individuals and businesses, and how they use social media within their home or office. The Sensis Social Media report is an annual survey of 800 Sensis consumers, 1,000 small to medium businesses (SMBs) and 100 large businesses on how they use social networking sites such as Facebook, LinkedIn and Twitter.
The Sensis Social Media report is a widely referenced report that is conducted on a national scale to give you insight on the Australian landscape. The latest report was released on1 June 2016.
Now in its sixth year, the annual Sensis Social Media Report has become a critical insight and benchmarking tool for all business owners. The social media landscape in Australia continues to develop rapidly for both consumers and businesses. When you consider that nearly three quarters of Australians are now on social media, it’s clear this is more than just a passing fad.
Australians are now spending more than 12.5 hours a week on Facebook, up four hours from last years survey. This should be of major interest for businesses that aren’t yet on social media – this is where your customers are. This is where you can engage and communicate with them. This is especially relevant seeing as frequency of access is also increasing, with most consumers accessing social media sites every day or multiple times per day. And many businesses are also taking notice, with an increase in the number with a social media presence for all business sizes (31% to 48% for SMBs and 56% to 79% for large businesses).
By choosing the right tools and the right partners, there are some fantastic opportunities for intelligent business owners to succeed on social.
Why trust the Sensis report?
Why look to Sensis for a snapshot or even an in-depth look into the behaviour of other businesses? Simple. As a brand, Sensis is effectively the parent company of many well-known directories and marketing brands, including Yellow Pages, White Pages, Yelp, TrueLocal, WhereIs and Skip. With offices all across Australia, they have a huge database of customers from the biggest variety of job fields out there.
By combining reports and data accrued from all of the brands that fall under the Sensis umbrella, they can provide an insightful look into the movements of a wide variety of businesses across Australia.
How will iFactory's blog series work?
This is the first, introductory blog in our much-anticipated annual 4-part blog series on the 2016 Sensis Social Media Report. Check back with our blog for a new topic or series of insights into a different facet of the report and just what it indicates for consumers, businesses and social media interaction between the two.
In our next post in Part 2, we will delve into the consumers and their use of social media, and look into just what has been trending (and not trending) across the web in the last twelve months.
Already inspired to propel your business into the world of social media? As a full-service, Brisbane-based digital agency, our highly-skilled team is ready and waiting to get your brand name out there. Contact us today.
We hope you enjoy our 2016 Sensis Social Media Report 4 part blog series – please follow us on Facebook, Twitter and LinkedIn to share key insights and join in the discussion using #SensisSocial.