Five things key to high Google rankings
Let's face it, when browsing Google most users don't look past the first page of search results. As a result, most companies strive to list on Google's first results page. While listing on the first page is difficult, it is by no means impossible.
Use your head
While it is important to do some research about Search Engine Optimisation (SEO) practices, it is important that you do not blindly follow the advice. Many people bragging about their SEO prowess are self-proclaimed experts that base their advice on opinions rather than facts. Remember, you should know your business and clients better than anyone, so make sure you conduct your own research and tests. Set up your own website and test what works and what doesn't. Educate yourself and keep up-to-date on changing trends as the world of SEO is constantly evolving.
Make a commitment
If you really want to improve your Google rankings you need to make a pretty large commitment both in terms of time and effort. The main aspects that you will need to focus on are: keyword research, optimising pages and fixing technical errors. You need to find the most commonly searched keywords for people looking to access your services or buy your products and incorporate these keywords into your web pages and blogs. You should strive to create deep-linking throughout your pages and ensure that you site is void of broken links.
Take SEO seriously
It is important to remember that Google seeks to rank high quality websites in their first page results as they offer what is referred to as "authority". In order to build your website's authority you should focus on two key things: creating quality content and presenting content in an attractive and accessible way. Your website needs to be aesthetically pleasing and easy to navigate, allowing your audience to access and engage with your content. Establish what it is your audience wants and make sure your website delivers.
Simply investing more time in your search engine optimisation practices is not guaranteed to improve your results, you have to ensure your are investing your time on the right things. Remember, you have many competitors and they're all vying to make it onto Google's first results page, so if you have any chance of succeeding you need to establish a point of difference. What can your website and business provide that others cannot? Watch your competitors closely and ensure you are always investing more time in SEO than they are.
Patience is key
SEO is complicated and improved rankings certainly don't happen overnight. Like all great things, improved SEO outcomes take time. You aren't likely to see instantaneous improvements, but don't give up. Stay committed to perfecting the architecture of your website and creating quality, SEO optimised content. In time your hard work will pay off.
If need help improving your Google rankings, contact iFactory today on +61 7 3844 0577 or via email at firstname.lastname@example.org. Our team of experienced strategists, content marketers, SEO experts, testers, designers, copywriters and programmers will give you an edge and help you stand out from your competitors.