Do your employees work remotely? Is your target market more likely to access your brand on the go? In either case, you want to be where your market is. You can drive your business goals further and improve your web presence by extending your website access through a mobile application.
Mobile apps extend web functionality beyond your PC and into the user’s hand. They can be as simple as a mobile-friendly version of your website, or as complex as a user-directed product model with rich graphics and slick animation.
As apps need to be written specifically for different mobile devices (iPhone apps don’t work on Blackberry, for example), any app development should be put in the context of your broader digital strategy. In other words, will investment in an app help me achieve my overall strategic business goals?