Why email marketing? Email has nearly three times as many user accounts as Facebook and Twitter combined, which makes email marketing a perfect digital marketing tool to engage a wider audience.
Email marketing is a personal, professional medium, and people are used to receiving offers and being directed to buy online, as compared with social media where users mostly chat with friends. At its core, email is transactional, which is why if you’re looking to drive sales and engage a wider audience, you should consider email marketing as part of your overall Digital Marketing Strategy.
Being permission-based, people have already expressed an interest in your brand or product, and as most people with smartphones have access to email on-the-go, they’re always available.
iFactory can set up and manage your email marketing through a flexible and reportable email marketing software such as Vision6 or MailChimp. If you’re already using an email marketing platform, iFactory can integrate your existing software and custom design new email templates.