Users of technology want to be wowed. They are looking for websites and information platforms that respond to their wishes, searches and actions.
Interactive design is achieved when the communication between people and technology is seamless. Successful interactive designs have simple, clearly defined goals, a strong purpose and an intuitive interface. Websites that incorporate interactive design are based upon the idea of flexible use.
The practical application of interactive design on your website is elements that respond to user input without having to reload a page or go to a new page entirely. For example, a survey form that instantly tailors questions based on previously provided answers, or a page that allows users to drag and drop elements of the page to suit readability.