The virtual economy is growing rapidly and consumers are turning to online sales than ever before. Selling online is as much about trust and convenience as it is about your product. A well-presented and stylised online store is going to draw more attention and therefore experience better conversion than a rudimentary shop design.
The web design of a thoughtfully appointed online shop should be engaging, interactive and suit your business needs to address the aesthetic style of your identified demographic. There is no point showcasing an online store that incorporates young, active kids and a tongue-in-cheek narrative tone if your goal is to sell wool bundles to knitting enthusiasts. Appropriate research and investigation must be undertaken both into your competitors and your ideal web design to ensure that you enter the market with a competitive edge.
Your eCommerce site must be a strong and persuasive online presence that is functional and dynamic. There are powerful shopping cart solutions iFactory works with that integrate harmoniously with our choice of CMS:
A strong eCommerce site should provide a lot of website development functionality for a client so that they can customise a website that aligns with their business goals and corporate identity. Features to look for in a reputable eCommerce platform are:
- Order management
- Log-in feature for customers to monitor and access order histories
- Large product and category options including unlimited category and sub-category depth
- Highly customisable for attributes such as colour, size, type etc
- Responsive shipping features for local and global shoppers
- Customisable product prices for tax, discounts and sales
- Supports a number of internet payment providers
- Customers can add individual shipping addresses
- Sell downloadable products such as MP3s, videos or software
The customisable eCommerce systems designed by iFactory allows for total control over your website’s content to ensure that your online store reflects both your business’ aesthetic and goals.
iFactory uses the latest and most appropriate CMS available to offer clients the ultimate flexibility in function and design. Additionally, the best CMS offers greater control for the user by giving them access to vast directories of additional components to extend any site’s functionality from basic article displaying to almost anything you could imagine.
Magento is a leader in the eCommerce solutions market as they offer customisable online business systems to grow brands on the internet. It is owned by eBay Inc. They are trusted by over 150,000 businesses worldwide including leading brands such as Paul Smith, Nike and The North Face.
Magento offers customers flexible eCommerce solutions that can be scaled to fit the size of your business easily as well as refashioned to reflect your brand identity. It has a global community feel as its resources are built on open-source technology which makes it an extremely cost-effective option. Magento also offers customers a range of training, support, consulting and partnership services to enhance the eCommerce experience for its customers as well as businesses’ own.
Prestashop is an open-source eCommerce software program that has been growing steadily since its inception in 2007. In that time Prestashop has racked up an impressive 2.7 million downloads, it powers 135,000 online shops and has over 500,000 members.
Due to its open-source nature enthusiastic members collaborate on new dynamic features and continue to enhance already powerful eCommerce solutions. Prestashop has powerful and innovative features such as SEO integration, Amazon and eBay assimilation, translations, advanced product attributes and intuitive inventory management.
With over 300 features to customise the function and feel of your online business, Prestashop is certainly a competitive option for serious business.
An open-source eCommerce solution specifically designed for the Joomla Content Management System. Customers also have a choice to run the software as a Shopping Cart or as a catalogue for inquiries.
Just as Joomla is built on an integrated community so is VirtueMart to deliver continuous updates in the form of plug-ins, components and modules so customers can readily customise their shop’s feel and functionality based on their needs. It is supported through an interactive community that provides help guides, training and advice to get your online shop working efficiently from the beginning.
BigCommerce gives their customers a plethora of securely hosted eCommerce tools to choose from including domain name customisation, product catalogue, marketing, EDM, sales reporting and a mobile-optimised layout. It is built with marketing and SEO features in mind in order for client’s stores to start ranking on Google from day one.
They play host to over 36,000 stores and have processed $2 billion in sales since the platform was founded. Big Commerce is used in 25 different industries in over 65 countries with eCommerce stores sporting annual revenues that stretch from hundreds of dollars to tens of millions. They work with strong market partners and experienced developers to deliver outstanding eCommerce solutions to their customers.
At Shopify their mission is simple: make eCommerce better. They started with their own online store in 2006 and have grown thanks to $22 million in funding to become a thriving eCommerce community with nearly 240 employees and over 50,000 stores who are rapidly approaching 40 million sold products.
Shopify have developed their passion for uncomplicated eCommerce into a platform which works with the best brands in the world such as General Electric, Amnesty International and CrossFit. The platform creates a self-managed and highly-customisable environment so that clients can optimise their online store to reflect both their market and corporate identity.
Shopify has met their goal of taking the hassle out of running an online store so that merchants can do what they do best: building and selling their products.
At eWay their focus is on enabling credit card payments for your online business in an easy to use and secure system. It is fast and efficient as eWay operates as the middleman between a customer purchase and your bank.
eWay works in conjunction with over 180 shopping cart programs, 500 development partners and multiple eCommerce tools to deliver increased sales and protection for you and your customers. They also provide businesses with tutorials, advice and support to ensure online stores can operate without issue which provides convenience and peace of mind for their customers.
It is the fastest, easiest and safest way to send money and pay online. It is a global eCommerce payment platform that allows online payments, money transfers and merchant accounts to be set-up and made over the internet. Accounts are set up using a credit card and a bank account for security and transfer arrangements of which both are never revealed during transaction for added security.
Paypal also offers exclusive merchant and buyer protection guarantees to enhance the usability and convenience of the payment platform. It is easily integrated into online stores and works side by side with eCommerce giant eBay to epitomise its superiority as an online payment gateway.