A Digital marketing strategy is a well-thought plan, unique to your business. It maps your corporate objectives, hones in on who your target market truly is and connects the dots between the two. The end goal is to amplify your core strengths online and connect with the people who matter to your business.
iFactory’s skilled team of Project Managers, Marketing Managers, Designers & Developers will deliver you a creative digital marketing solution.
Truly effective digital marketing is much more than displaying generic ads online and hoping for the best. To reach out to your potential audience in a meaningful way we employ a host of techniques that require careful planning and dutiful execution.
Marketing automation is a set of software tools that streamline, automate and measure a companies marketing workflow. Consumers are receiving ever more marketing communication across a growing number of channels. Making a marketing campaign stand out has become more difficult than ever before. To cut through the noise, marketeers need to focus on sending highly-targeted and specific content to a narrowed audience.
Search Engine Optimisation (SEO) is a powerful digital marketing tool used to attract new customers, get ahead of the competition and create a strong digital presence. Change is the only thing certain when it comes to Search Engine Optimisation.
Some marketing fads come and go, or get really expensive, but email marketing is still one of the most valuable communication methods a brand can adopt. It’s convenient, personal, timely and a super low-cost solution to engage with your customers in the digital place they spend the most time.
Success on social media hinges on how social your business is. But what if you’re not a social person? That’s okay, we can help out with that. We believe that social media allows big businesses to act small again.
You only get one shot at making a good first impression, so if you have an unwieldy layout, outdated content or cringe-worthy copy, there’s work to be done. Websites are a continuous work in progress.
While traditional advertising methods appear to be dying a slow death, online advertising is growing rapidly and reaping big rewards for business. If you’re looking to boost your brand’s visibility and drive traffic to your website, investing in online advertising as part of your digital strategy makes sense.
Video content can also be used as a powerful part of your website and digital marketing campaigns, as they’re immediately engaging in a way that even the most well-written copy can’t compete with. Thanks to embedded video being a part of modern web browsers, it’s easier than ever to have your video content integrated seamlessly into your website or email newsletters.