Case Studies

Diamonds International | The Home of The White Diamond

About the Client 

Diamonds International is a prominent jeweller in Queensland who produces bespoke diamond designs worthy of any celebration. They have a beautiful collection of styles to suit personality and budget. Their focus is on creating stunning engagement rings, but they also create a range of wedding rings, diamond dress rings and diamond jewellery with quality craftsmanship. Diamonds International also offers a custom design service. A highly skilled artisan works closely with a customer to design the perfect piece of diamond jewellery. For over 40 years Charles Bentley and his family have been selecting the finest white diamonds for their satisfied customers. With GIA certified stones that have remarkable quality Diamonds International enjoy being the jeweller of choice for engagement rings in Brisbane. 

Client Objective 

The business was looking to increase their online presence by having an easy to use, navigable and informative website that showcased their products, enabled diamond education and created more engagement by customers and potential customers in their services. Diamonds International was also focused on increasing their Google rankings for their desired search term. 

iFactory Solution 

iFactory was able to deliver a website that has clear categories for search and a quick start guide of diamond shapes to get interested customers searching. The design features a useful compare system for people to consider a number of jewellery options. It also has an integrated education guide to inform new buyers to the diamond market. Digital marketing was engaged to integrate a news and blog section to the site to increase keyword density for SEO and develop a strong social media presence which drives traffic to the website and ultimately translates into additional sales. 

The website features: 

  • Self-edit CMS 
  • ecommerce 
  • Careers form with PDF / Word file type validation 
  • Enquiry cart 
  • Social Media integration