Digital Marketing Strategy

Digital Strategy, marketing and business objectives, planning website outreach

Drive more leads through a targeted digital marketing strategy.

Just like fashion trends or music tastes, the ‘how-to’ of digital marketing is always changing with the times. However it’s all too easy to just jump along with new trends and copy what everyone else is doing, which is equally as disastrous as staying stagnant.

At iFactory we keep up with what’s going on, add our own creative spark and also keep in mind the tried and tested methods that have served us and our customers well over the years.

Digital marketing levels the playing field and allows business to compete regardless of size. Unlike traditional marketing techniques, a targeted Digital Marketing Strategy provides greater brand exposure, increases engagement and allows you to measure success in real time and adapt quickly to improve results.

At iFactory, we take the time to understand your business, define your market and develop a thorough digital marketing strategy that will raise your online visibility and engagement, increase revenue and the quality of targeted leads, and put you in control of your marketing spend.

  • Integrated planning
  • Social media marketing
  • Multi-channel analytics
  • Content marketing
  • Paid media and opportunities for earned media
  • Search Engine Optimisation (SEO)
  • Email marketing
  • Online PR
  • Marketing automation
  • Website advancement
  • Conversion Rate Optimisation (CRO)
  • Artificial intelligence technology