Marketing Automation

Prioritise Leads and Improve Marketing Return on Investment

Marketing automation is a set of software tools that streamline, automate and measure a company’s marketing workflow. Consumers are receiving ever more marketing communication across a growing number of channels. Making a marketing campaign stand out has become more difficult than ever before. To cut through the noise, marketeers need to focus on sending highly-targeted and specific content to a narrowed audience. They need to integrate marketing automation that are in alignment with your inbound marketing strategy campaigns. A proper implementation of marketing automation will help to identify potential customer’s and automate the nurturing of those leads to be receptive to sales engagement.

Marketing automation is particularly suited to B2B transactions as those sales prospects benefit from small focused campaigns. These reward effort into these campaigns as most B2B sales are multi-stage purchases, with high transaction value that can offer repeat business. The long marketing lead-time combined with the customer’s need to justify vendor selection to a team or their boss lends itself well to the insight that well-crafted marketing automation can provide.

Conceptually, a marketing automation systems consist of three basic parts:

  1. Marketing Database that stores all customer information, interactions & behaviours.
  2. Marketing Fulfilment System for creating, managing & delivery across multiple marketing channels.
  3. Marketing Analytics System to measure, optimise and reveal the campaign success and customer segment value

Marketing Automation systems can be tailored to the specific needs of a client and generally include a mixture of features:

  • Email marketing
  • Content marketing
  • Chat systems
  • Conversational marketing
  • Landing pages
  • Social marketing
  • Online advertising
  • CRM integration
  • Marketing analytics
  • Prediction and scoring

iFactory can work with you to explore your options to increase operational efficiency and grow revenue faster by finding a marketing automation system that suits your organisation.