Digital Marketing

Craft a digital marketing strategy that will get your audience talking

Truly effective digital marketing is much more than displaying generic ads online and hoping for the best. To reach out to your potential audience in a meaningful way we employ a host of techniques that require careful planning and dutiful execution. Additionally, we ensure that the performance of a digital marketing campaign is routinely monitored and iterated upon to keep it fresh and engaging.

Some example digital marketing techniques we use on a daily basis include:

  • Add engaging and effective news content on your site
  • Update social media feeds across multiple channels to take advantage of their individual strengths
  • Ensure that your site layout enables customer interaction through phone, contact forms, emails or even chatbots
  • Create new content strategies for upcoming events or seasons
  • Respond to user feedback and queries as they arise
  • Optimise site content to take advantage of search queries (including landing pages)
  • Devise and implement advertising campaigns across the best ad networks
  • And much, much more

Crafting a digital marketing strategy that connects with your audience starts with a conversation. We’ll take the time to get to know what you do, and also who your audience is and how you’d like to sound online. Talk to iFactory today to begin.