Colour schemes can increase brand recognition by 80% in ecommerce website design. […]
Website colour schemes to boost your ecommerce website engagement
Ultra Violet is 2018 Pantone Colour of Year
And the winner of Pantone Colour of the Year 2018 is… Ultra Violet! […]
Colour basics: Hues, Tints, Tones and Shades
It’s time to get back to basics. We look at the colour theory design principles of hues, tints, tones and shades. […]
What your logo colour says about you
It’s true that what you wear says a lot about who you are. And just as the colour of a your clothes says a lot about the person, so too does the colour of a company’s logo design say a lot about the company. Why consider colour? The colour of your logo design puts your […]
Pantone reveals 2016 Colour of the Year
The highly anticipated announcement for Pantone’s 2016 Colour of the Year has been made. This year, Pantone have selected not one colour, but two colours. Graphic design records may have been broken with this year’s two colour choice of Rose Quartz and Serenity. […]
Colour theory for your website (Part 3)
In our three-part series on web design and colour theory, we’ve looked at how colour is one of your most powerful assets in your marketing toolbox. In Part 1 we started with the fundamentals of colour theory and its effect in marketing, while in Part 2 we examined the top three most popular colours used […]
Colour theory for your website (Part 2)
One of the greatest assets in your marketing toolbox is colour. The right choice of colour in marketing, and more specifically web design, has the power to directly influence people’s mood and decisions. In this, our three part series on web design and colour theory, we explore how colour can be one of your most […]
Colour theory for your website (Part 1)
There’s no denying the strong link between colours and emotions. The correct colour scheme can create the right mood and atmosphere, and in web design, has even been shown to improve conversion rates. So, if the right colours can help grow your business, it’s crucial to use the right ones. But, how do you know […]