Tag: Copywriting

How to make your website more trustworthy

How to make your website more trustworthy

Your website is your business’s shop front on the internet, so it has to be trustworthy or no one will visit it. Think about it, if you owned a store that looked suspicious and untrustworthy, would you expect people to come inside? Obviously not. Your website needs to show it’s worthy of potential customers’ trust, […]

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Google’s definition of a high quality website (Part Two)

Google's definition of a high quality website

Whether it’s 5 star reviews or amazing content, we’ll give you tips to ensure your website leaves competitors in the dust. In part one, we discussed five aspects that make a low quality website. If you missed it, catch up before we go ahead: Google’s definition of a low quality website (Part One). In part […]

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Google’s definition of a low quality website (Part One)

Google's definition of a low quality website (Part One)

In 2016, keywords are not the only thing Google cares about. Google has started to crack down on poor quality website content, which means that business owners have had to adapt their strategies accordingly. There are a number of factors you will need to address to ensure your website can stand up to the challenge […]

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How to Write a Great Blog Post

How to Write a Great Blog Post

Throw out your Macquarie or Oxford rule books on grammar and writing convention. Blogging isn’t like letter writing or academic writing. In fact it’s less like writing and more like speaking, thankfully without all of the annoying “umms” and “whatevers”. Just like when writing web content, creating an original and engaging blog takes effort. It […]

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How to Write Awesome Web Content

Want to learn how to write awesome web content?

If you want to generate a tonne of Google traffic and leads, creating awesome web content is your best bet. While your first instinct might be to sit down with your sitemap and start writing from a blank page; don’t.  Developing great web content is a choice and it takes time and effort. Your website […]

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5 simple copywriting tips

5 simple copywriting tips for better results

5 simple copywriting tips for better results Do you want to improve the effectiveness of your marketing? Words matter. Whether you’re writing for print or digital, these 5 simple tenets of copywriting will help you craft better copy that can get the results you want – more leads, more sales, more shares, more coverage. Although […]

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