From social media, to premium digital display advertising placements, and particularly YouTube, video has become one of the most powerful ways to deliver your digital marketing message. […]
5 ways to beat the Instagram algorithm
In the world of social media, Instagram has become one of the most important digital marketing tools. From building up a solid brand niche through themed feeds and company colour schemes, to driving engagement through hashtags, Instagram helps us to get our brands out there, seen, and, most importantly, remembered. […]
4 reasons why podcasts mean business
Here are four reasons why you should be embracing the power of the podcast. […]
This year’s latest social media numbers revealed
We have more reasons why you can’t afford to avoid social media any longer when it comes to your business. […]
Are social influencers the future of digital marketing?
The social influencer is, in essence, an every day individual who has used strong, visual and relevant content to grow an attentive and engaged audience on their social media channels of choice. […]
How to convert your Instagram profile into a Business Profile
If you’ve got a personal Instagram profile, why do you need an Instagram Business Profile? […]
Blogging for better business
In this article, we will look at the ways that businesses have been able to convert their blog to genuine sales. […]
Your three-step guide to setting up an Instagram Business Profile
Now, with the roll-out of Instagram Business Profiles – accounts that are officially recognised as a business will receive special tools to help measure engagement and promote business profile posts. […]
A good blog is a consistent blog
You’ll struggle to get the blogging community to agree on this one, but one aspect of blogging is beyond doubt – blogging needs to be done consistently. […]
Australian social media use in 2015: Part Four
Here, we present the fourth and final part in our series on social media use in Australia. In this section, we focus on Australian businesses’ strategies, comparing and contrasting small and large companies. […]