If you’re in the field of graphic or web design, quality image editing or design software is like your bread and butter. Whether you’re tinkering with Facebook images or crafting production-quality designs, the right software can breathe life to inspiration. GIMP and Adobe Photoshop are two of the best image-editing programs available, and they each […]
What is iFactory’s “5 Fives of Design”?
How long does it take for someone to decide whether they like or don’t like your website? Surprisingly (or perhaps not so surprising) some studies suggest that it takes less time to blink than it does to form a lasting impression of your business online. Whether it’s 0.05 seconds or 15 seconds, we know that […]
Famous Typographers of Famous Fonts: Eric Gill
It’s now time for the final chapter in iFactory’s series on famous typographers. We started with the sans serif styles of the Swiss masters Adrian Frutiger and Max Miedinger, and looked at the classical influence of John Baskerville’s transitional fonts. And now, for our fourth and final instalment, we’ll be looking at the often controversial […]
Famous Typographers of Famous Fonts: John Baskerville
In typography there are two basic ways to style letters – with serifs, or without. Serifs are the lines added to the strokes of letters to make them more defined – and in modern times sans serif typefaces are supreme, prized for their clean lines and elegance. But fonts using serifs have their place too, […]
Famous Typographers of Famous Fonts: Max Miedinger
Helvetica is a very stylish font. For many decades, Helvetica has been the go-to typeface highly favoured by graphic designers and anyone looking for a simple, elegant and bold look. Created by Swiss born Max Miedinger in 1957, this deceptively simple sans serif type was first known as Neue Haas Grotesk, but in 1960 that […]
Famous Typographers of Famous Fonts: Adrian Frutiger
The English poet John Keats wrote, “a thing of beauty is a joy forever.” But just imagine if he’d published that line using a font like Comic Sans – you’d hardly take it seriously! Fonts are the size, weight and design of a typeface, governing the way each individual letter is presented, which greatly influences […]
Free fonts versus paid fonts
It’s important to get the font right for your graphic design – it can really make or break the look of your site. Many computers offer a host of free typography but sometimes these just aren’t good enough. Often, it’s best if your brand has a unique look that’s completely suited to your company, and […]
Is it a font or a typeface?
If you live and breathe web design or graphic design, it’s a good idea to get a handle on the jargon. This can be easier said than done though, especially when terminology and use evolve over time. This is especially true in the world of typography, where there are two key terms that are often […]
Five places to find free commercial use fonts
If you are finding it difficult to to find the perfect font, for free, don’t panic. Here are our top 5. […]
Developing an effective logo design brief
What’s in a logo? The answer is “everything”. A logo conveys everything about your business and your brand. It’s the first impression people will have of your business and you want it to distinguish you from your competitors. It needs to be recognisable, memorable and convey a positive message about your business. A well-designed logo, […]