We all know that every website must have landing pages, but do you know exactly how to turn them into a valuable asset? Landing pages can create powerful first impressions, turning idle browsers into committed customers. Here’s the lowdown. What is a landing page? A landing page is the very first place your potential clients […]
This is the final part our four part blog series covering landing page optimisation. If you’ve not done so already, it is highly recommended that you read the first three parts before continuing on reading. Part One: What is a landing page?, Part Two: Why should I use landing pages? and Part Three: When should I […]
In this third part of a four part blog series covering the topic of landing page optimisation, we will discuss the matter of when it is best to use a landing page. If you have not done so, we recommend you read Part One: What is a landing page and Part Two: Why should I […]
At iFactory we’ve taken it upon ourselves to explain ‘landing pages’ to you throughout a four part blog series. In this second part it will be made clear to you why you need landing pages for your website. If you have not yet read part one “what are landing pages?” it is recommended that you […]
In this first part of a four part blog series covering the topic of landing pages, we expand upon what a landing page actually is. As a fundamental online marketing tool, a landing page is quite literally the page you “land” on after clicking on a link that you have unveiled, usually in a search […]