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Tag: Marketing

What’s your brand archetype? Part one

What’s your brand archetype?

When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]

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How to use social media to market your unsexy industry

How to use social media to market your unsexy industry

Do you feel as though your industry simply isn’t built to look sexy on the Internet? How do you make an engineering company look fascinating on Facebook? How do you maintain the authority required of a B2B business without boring your readers? Are you struggling to develop an understanding of what is social media and […]

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Two-Way Conversations in Social Media Marketing

Two-Way Conversations in Social Media Marketing

Social Media is a very effective tool for marketing your business online. Since its inception there has been a growing need to execute the accounts with clear intention and vetted content. Ideally your social media accounts should aim to engage your followers to give the perception they are interacting with a real person rather than […]

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