You’ve probably noticed a buzz word in the marketing world is ‘storytelling’. We look at the evolving role of storytelling in our online marketing strategy. […]
The role of storytelling in content marketing
Why your social media marketing need real conversations
In 2018, social media marketing is going to be all about real-time interactions. […]
3 top tips for social media marketing
Whatever your business, it’s important for you to do everything you can to get your brand out there. One of the best ways to do this is through the use of social media marketing. In this blog, we’ll go through a few ways that businesses can make the most of the opportunities afforded to them […]
What’s your brand archetype? Part two
Every business has one or a number of the primary brand archetypes. We look at the brands that do it well and what marketing their customers enjoy. […]
What’s your brand archetype? Part one
When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]
Social media: organic versus paid reach
Is organic versus paid reach more effective to grow and convert your online audience? We review the benefits and pitfalls of each. […]
How to use social media to market your unsexy industry
Do you feel as though your industry simply isn’t built to look sexy on the Internet? How do you make an engineering company look fascinating on Facebook? How do you maintain the authority required of a B2B business without boring your readers? Are you struggling to develop an understanding of what is social media and […]
How to Convince Your Boss You Need to Do Digital Marketing
Digital Marketing is now an essential part of building your company both online and in the real world. The rate at which people access information online is growing exponentially and it will continue to do so as advancements in smartphones and tablets improve. There has been a lot of research into the efficacy of digital […]
Top 6 Digital Marketing Trends For 2013
Digital marketing is the new feather in the traditional marketer’s cap. It is an ever-growing part of our technological lives and continues to develop at light-speed (right, Spok?). In light of so much movement and change in the digital marketing arena it is important that both the marketing specialist and the client step back from […]
Two-Way Conversations in Social Media Marketing
Social Media is a very effective tool for marketing your business online. Since its inception there has been a growing need to execute the accounts with clear intention and vetted content. Ideally your social media accounts should aim to engage your followers to give the perception they are interacting with a real person rather than […]