A responsive website design is worth its weight in gold when it comes to your business’ online presence. […]
What makes a website mobile friendly?
10 top web design trends for 2017
How many of these trends will your website tick off in 2017? […]
4 reasons why website design makes a difference
In the digital space, your website is synonymous with your brand. It’s essential that you hold your website design to high standards. A sub-standard website communicates a sub-standard brand. Investing in quality website design demonstrates professionalism to current and potential customers. Still not convinced? Here are the top four reasons website design makes more of […]
Is your website failing the mobile-friendly test?
If you haven’t heard yet, Google released a handy tool that enables you to check if your website is mobile-friendly. Websites that pass Google’s test will be labelled with “mobile-friendly” on Google’s search result pages for mobile devices. Like this example below. Some websites will not pass that test although they are mobile-friendly. If you […]
Case Study: African Plant & Equipment Corporate Identity & Responsive Website
A long way from home, iFactory was called on by Zambian based company African Plant & Equipment to create a new brand, supporting marketing materials and a corporate responsive website. We were more than happy to help out our international friends! African Plant & Equipment are focused on providing Africa’s civil construction and mining industry […]
Digital Innovation: 5 Devices in 1
Many of you are likely the proud owners of a smartphone, tablet, laptop, and smart TV. Now imagine all those things in one device! Designed by a South African-based computer engineering student, the Seed is a look into the future of where digital devices may be heading. Through the proliferation of smartphone technology and impressive […]
Mobile devices drive online sales
The IBM Digital Analytics Benchmark analyses terabytes of data collected from approximately 800 retail sites in real time for comparison against online sales of the previous year. Data for Q4, 2013 confirms the dramatic shift toward the use of mobile devices for online shopping we had expected. More than 1/3 of online shoppers are using […]
The best time to send email campaigns
The timing of your emails has an enormous impact on your open rates; however it could be a mistake to rely solely on generalised data without considering the many exceptions to the rules as well as the impact of mobile devices on email marketing. Test, test and test again. It’s the number one rule of […]
Report reveals surprising mobile trends for email marketing
When it comes to email marketing, desktop has traditionally outperformed mobile across most areas, but as a recent Consumer Purchase Behaviour Q3 report delivered by email marketing company YesMail reveals, this is changing fast. Smart marketers are now gearing up with the knowledge and skills to truly capitalise on the opportunities that come with selling […]
Apple’s iPad Air
Apple’s iPad Air – A revolution For the Tablet Market Apple’s new iPad was hotly anticipated and the recent release has heralded some real changes for the technology-giant’s forward leap in market share and innovation. The fifth generation iPad, the iPad Air, deserved real kudos for the design team that ensured the Apple product was […]