When Google released Australia’s #yearinsearch for 2017, we couldn’t wait to get our hands on the data. […]
2017 Year in Search: Google Australia’s top search terms
Effective SEO, it’s about engaging with the right people
Your search engine optimisation tactics might be getting you traffic, but are they converting? We tell you how to use effective keywords for the right audience. […]
Internal site links can result in higher search engine rankings
While most of us focus on search engine optimisation ‘wins’ in linking back from relevant sites, you may not realise that the links within the site also have an effect on search engine rankings. Savvy web development and SEO companies like iFactory use internal links wisely when developing a website. Just like building a house […]
How to optimise your content for YouTube
Video is fast becoming one of the most consumable products on the web, with YouTube attracting over a billion users and representing one-third of audiences online. If you want to improve your content marketing and social media strategy, integrating video is an absolute must. Here we look at some must-know tricks to optimise your content […]