Questions about Search Engine Optimisation (SEO) are usually near the top of the list when our customers talk to us about what they want from their website, and with good reason. SEO is important. One of the many aspects of website design and content management that can effect SEO is duplicate content, but there is […]
How search engine optimisation builds business
But do you honestly know what SEO does, and how you can use it to drive more people to the website of your business? […]
How to make your website more trustworthy
Your website is your business’s shop front on the internet, so it has to be trustworthy or no one will visit it. Think about it, if you owned a store that looked suspicious and untrustworthy, would you expect people to come inside? Obviously not. Your website needs to show it’s worthy of potential customers’ trust, […]
How to complete your own local SEO audit
Here are some simple steps you can take to make sure your website covers the basics of Search Engine Optimisation (SEO) […]
SEO: simple ways to find the right keywords
If you know anything about web content, SEO and Google rankings, you know words are a powerful element. But how do you know exactly which words to choose to get your website visited and up there on the first page of Google? The more a keyword is used by searchers and websites, the more difficult […]
What does a digital agency do?
You may have heard the term ‘digital agency’, but aren’t sure exactly what it means. A digital agency is a firm that specialises in digital marketing. […]
Google now recommend ‘progressive enhancement’
Google have announced via their official blog that because ‘Times have changed’ they are now recommending ‘progressive enhancement’ in favour of their AJAX crawling scheme. Google’s AJAX crawling scheme The original proposal for the scheme was created in 2009 to remedy the fact that Google’s systems could not read web pages that used JavaScript, and […]
Why SEO is more sustainable than paid search marketing
Search engine optimisation (SEO) and paid search marketing (also called search engine marketing or SEM) are the foundations of digital marketing. Companies around the world, from small sole traders to huge multinational corporations, invest heavily in both to promote their brands, goods and services online. But when it comes to search marketing, it seems clear […]
Internal site links can result in higher search engine rankings
While most of us focus on search engine optimisation ‘wins’ in linking back from relevant sites, you may not realise that the links within the site also have an effect on search engine rankings. Savvy web development and SEO companies like iFactory use internal links wisely when developing a website. Just like building a house […]
How to optimise your content for YouTube
Video is fast becoming one of the most consumable products on the web, with YouTube attracting over a billion users and representing one-third of audiences online. If you want to improve your content marketing and social media strategy, integrating video is an absolute must. Here we look at some must-know tricks to optimise your content […]