Tag: Search engine optimisation

How to make your website more trustworthy

How to make your website more trustworthy

Your website is your business’s shop front on the internet, so it has to be trustworthy or no one will visit it. Think about it, if you owned a store that looked suspicious and untrustworthy, would you expect people to come inside? Obviously not. Your website needs to show it’s worthy of potential customers’ trust, […]

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Google now recommend ‘progressive enhancement’

Google now recommend 'progressive enhancement'

Google have announced via their official blog that because ‘Times have changed’ they are now recommending ‘progressive enhancement’ in favour of their AJAX crawling scheme. Google’s AJAX crawling scheme The original proposal for the scheme was created in 2009 to remedy the fact that Google’s systems could not read web pages that used JavaScript, and […]

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Why SEO is more sustainable than paid search marketing

Why SEO is more sustainable than paid search marketing

Search engine optimisation (SEO) and paid search marketing (also called search engine marketing or SEM) are the foundations of digital marketing. Companies around the world, from small sole traders to huge multinational corporations, invest heavily in both to promote their brands, goods and services online. But when it comes to search marketing, it seems clear […]

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Internal site links can result in higher search engine rankings

Internal site links can result in higher search engine rankings

While most of us focus on search engine optimisation ‘wins’ in linking back from relevant sites, you may not realise that the links within the site also have an effect on search engine rankings. Savvy web development and SEO companies like iFactory use internal links wisely when developing a website. Just like building a house […]

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How to optimise your content for YouTube

How to optimise your content for YouTube

Video is fast becoming one of the most consumable products on the web, with YouTube attracting over a billion users and representing one-third of audiences online. If you want to improve your content marketing and social media strategy, integrating video is an absolute must. Here we look at some must-know tricks to optimise your content […]

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