Maybe you’re a newbie to the world of SEO, or maybe you’re SEO campaign hasn’t delivered the reach and opportunities that you expected. Whatever your situation, here are four crucial things to check before SEO can help your website. […]
It’s a familiar story. The company website is ranking poorly. You know that SEO will help, but the boss won’t hear it. Maybe they’re of a certain generation or maybe it’s simply not on their radar. Sound familiar? Making your website “search engine friendly” (search engine optimisation, aka SEO) is a low-cost marketing option when […]
If you want to have a successful blog or website, having the capacity to make and utilise backlinks to your site is crucial, as this will ensure you will be able to secure an increased rank on Google. That said, the quality of the backlinks you have to your site is absolutely crucial and decisions […]
If you’re not sure if SEO will help your website to get more visitors, Twitter shared some days ago that SEO has helped them to get 10 times more website visitors. 10 times more visitors through search engine optimisation During the Twitter Analyst Day, Twitter’s director of product management Trevor O’Brien publicised that they had made changes […]
Links mean rankings, rankings mean visitors. There is no denying the importance of search engine optimisation (SEO) when it comes to making your website easy to navigate; not only for users, but for search engines also. Search engines are developing in sophistication daily – their algorithms becoming more and more complex by the second. As the user, […]
While you might be thinking annoying, winged rats of the sky, we don’t think that’s quite what Google meant when it released its new “Pigeon” algorithm earlier this week. The new algorithm is aimed at pairing local search results with Google Maps results to its improve local organic search. At iFactory we love to keep […]
As some of you may be aware Google have released a new algorithm Panda 4.0. Google’s Matt Cutts set the ball in motion when he made the announcement over Twitter. What is the Google Panda update? Google have brought the Panda update out to ultimately stop sites with poor quality information from rising to the […]