By focusing on good quality content and investing in some of the other factors that make up Google’s PageRank, however, you can ensure you’re doing your best to appear as high in the search results as possible. […]
It’s a familiar story. The company website is ranking poorly. You know that SEO will help, but the boss won’t hear it. Maybe they’re of a certain generation or maybe it’s simply not on their radar. Sound familiar? Making your website “search engine friendly” (search engine optimisation, aka SEO) is a low-cost marketing option when […]
If you want to have a successful blog or website, having the capacity to make and utilise backlinks to your site is crucial, as this will ensure you will be able to secure an increased rank on Google. That said, the quality of the backlinks you have to your site is absolutely crucial and decisions […]
If you’re not sure if SEO will help your website to get more visitors, Twitter shared some days ago that SEO has helped them to get 10 times more website visitors. 10 times more visitors through search engine optimisation During the Twitter Analyst Day, Twitter’s director of product management Trevor O’Brien publicised that they had made changes […]
The Google Penguin 3.0 update has been launched and it’s got everyone talking. Google Penguin is the code name for Google’s algorithm that was designed to decrease search engine rankings of websites that violate Google’s Webmaster Guidelines. Penguin was introduced in April 2012 to punish websites which employed SEO techniques associated with artificially boosting the […]
Links mean rankings, rankings mean visitors. There is no denying the importance of search engine optimisation (SEO) when it comes to making your website easy to navigate; not only for users, but for search engines also. Search engines are developing in sophistication daily – their algorithms becoming more and more complex by the second. As the user, […]
While you might be thinking annoying, winged rats of the sky, we don’t think that’s quite what Google meant when it released its new “Pigeon” algorithm earlier this week. The new algorithm is aimed at pairing local search results with Google Maps results to its improve local organic search. At iFactory we love to keep […]
SEO: Why Not to Focus Only on Keyword Search Volume As the term implies, keyword search volume is the number of times a keyword is searched for. Once upon a time, search engines like Google were generally matching search terms to keywords in content to provide users with a list of search results. Back then […]
Infinite scrolling websites have become very popular because they are extremely user friendly, but there’s one major downside to infinite scrolling websites – they’re not so search engine friendly. Why infinite scroll isn’t naturally SEO friendly Instead of making users navigate menus to find content, infinite scrolling sites deliver it up constantly as the user […]
Google Webmaster Tools is an SEO essential, providing you with valuable insights into the way Google sees your site and uses that information to include your site in user search results. Coupled with Google Analytics, which provides data on who is visiting your site and what they’re doing while they’re there, Google Webmaster Tools completes […]