As social media becomes increasingly ingrained in how we interact with one another, the pressure is on for marketers to convert Likes into leads. And it’s no wonder, especially as 71% of users say they’re more likely to purchase from a brand they follow online. The stakes are high. In pursuing these leads though, it’s […]
It’s one of the big questions facing marketers and businesses today. How long until we start seeing returns on our social media investment? The answer is there are no short cuts to quick returns in social media marketing. It takes long term planning and continued investment to start generating returns. And, to have even the […]
You’ve bitten the bullet and opened several social accounts. You’ve built your profiles, posted a few times and even gained some followers. So, how long do you have to wait until the sales start flooding in? In this two-part series, we look at some of the common roadblocks to social media marketing success, and what […]