One of the most common, cost-effective and measurable channels is online advertising. […]
Join the conversation on Social Media Day
Social Media Day is in its eighth year. We look at the impact social media has had on the world and the business trends you’re likely to see for 2017. […]
Which social media site is best for your business?
The most confusing question when starting out is: which social platform should focus the most energy on? […]
How to handle a social media “crisis”
We’ve all seen examples in the news of badly handled social media crisis, and their damage to a brand can be significant and long-lasting. […]
2016 Sensis Social Media Report: Part Four
We look at how social media advertising is faring in the competitive world of marketing saturation. […]
2016 Sensis Social Media Report: Part Three
In today’s post we are looking at the portions of the 2016 Sensis Social Media Report related to how businesses use social media. […]
2016 Sensis Social Media Report: Part Two
In part two we are focusing on the reports findings into how consumers use social media. So let’s jump right in. […]
2016 Sensis Social Media Report: Part One
The Sensis Social Media report is a widely referenced report that is conducted on a national scale to give you insight on the Australian landscape. The latest report was released on 1 June 2016. […]
Women and social media in Australia
This Women’s History Month, we’re taking a look at the influence of women in social media. […]
How Google’s Doodles celebrate International Women’s Day
With women making up half of the total internet users, how do the iconic Google’s Doodles celebrate International Women’s Day? […]