How long does it take for someone to decide whether they like or don’t like your website? Surprisingly (or perhaps not so surprising) some studies suggest that it takes less time to blink than it does to form a lasting impression of your business online. Whether it’s 0.05 seconds or 15 seconds, we know that […]
Be it newspaper, radio, billboards or TV, traditional advertising now falters when it comes to delivering highly targeted and measurable results for transport and logistics companies. Sure, these mediums can be used to complement your marketing efforts, but the fact is that more than ever before people are using the web to search for products […]
But when you really break it down, it’s about weighing up whether your business has the internal capability and capacity to craft and manage an effective digital strategy that will create more leads online. […]
If you live and breathe web design or graphic design, it’s a good idea to get a handle on the jargon. This can be easier said than done though, especially when terminology and use evolve over time. This is especially true in the world of typography, where there are two key terms that are often […]
Many in the building and construction industry are beginning to question whether it’s worth continuing to invest in expensive traditional forms of advertising. Whether it be newspaper, radio, billboards or TV, traditional advertising falters when it comes to delivering highly targeted and measurable outcomes for buildings and construction companies. The fact is, times are changing, […]
Most of us appreciate that Google has become far more than a search engine. There are a host of free tools provided by Google that help you get organised and that make collaborating with friends and colleagues easy; tools that now extend to planning your big day. Google for Weddings is a comprehensive wedding planner […]
For more than 10 years, iFactory has been providing high quality web designs for private, government and non-profit organisations. Throughout this time, we have developed a strong reputation among the non-profit sector, so much so that today one in three of iFactory’s clients represent a non-profit organisation. When our non-profit clients first come to us, […]
In our three-part series on web design and colour theory, we’ve looked at how colour is one of your most powerful assets in your marketing toolbox. In Part 1 we started with the fundamentals of colour theory and its effect in marketing, while in Part 2 we examined the top three most popular colours used […]
One of the greatest assets in your marketing toolbox is colour. The right choice of colour in marketing, and more specifically web design, has the power to directly influence people’s mood and decisions. In this, our three part series on web design and colour theory, we explore how colour can be one of your most […]
There’s no denying the strong link between colours and emotions. The correct colour scheme can create the right mood and atmosphere, and in web design, has even been shown to improve conversion rates. So, if the right colours can help grow your business, it’s crucial to use the right ones. But, how do you know […]