5 ways to beat the Instagram algorithm

5 ways to beat the Instagram algorithm

In the world of social media, Instagram has become one of the most important digital marketing tools. From building up a solid brand niche through themed feeds and company colour schemes, to driving engagement through hashtags, Instagram helps us to get our brands out there, seen, and, most importantly, remembered.

Since Instagram rolled out its algorithm-driven feed earlier this year, many of us digital marketers have struggled to grow our brand's engagement, and have, in turn, struggled to drive home our company's branding message.

It's time to take back the reins on our Instagram marketing! Here are five ways to beat the Instagram algorithm.

1. Use analytics

If you haven't already changed your Instagram account to a business account, we suggest you do so. Alongside a handy 'contact' button, is the most important feature of all: analytics.

Analytics are able to tell us key things about our followers, including their demographics and when they are most likely to be active on Instagram. These demographics are gold when it comes to niche research and creating buyer personas. 

We recommend posting at your followers' peak active times, this way they are more likely to engage with your photo.

2. Engagement

It has been proven that the more likes and comments a photo receives in the first hour, the more likely it is to go viral. Spend an hour after posting interacting with potential clients and those who use similar hashtags to your company. 

3. Hashtags

Speaking of hashtags, they are now more important than ever. When we use hashtags that are specific to our company's field or product, they are more likely to be seen by potential customers.

4. Share on other channels

Due to the algorithm, our posts can get so lost that our followers may forget we even exist! Share your Instagram posts on Facebook, Twitter and other social media channels to drive engagement back to your feed.

5. Post regularly

The more we post, the more likely our posts are to be seen by our followers. Plus, if our followers engage with a post, our posts will keep appearing in their feeds. 

iFactory are an award-winning, Brisbane-based digital agency that are dedicated to taking your digital marketing to the next level. Ready to up your Instagram game? Contact us today.

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