5 ways to optimise your email marketing

5 ways to optimise your email marketing

If you already have a reasonably large email list and have been running email marketing campaigns for a while, it's easy to get complacent and keep doing the same things - especially when using marketing automation tools. But shaking things up a little by making small changes can optimise your email marketing and help you get more leads and sales from your emails.

Try these five tips to give your email marketing a new lease of life:

1. Create high-quality content

As with all areas of content marketing, top quality content is essential in order to get results. Perhaps you've been using a template to send your monthly newsletter, or maybe you've just been copying and pasting social media and blog posts to make emails. If your emails are getting 'samey', take a step back and think about how you could add value in future. Tell a story, run a competition, share exclusive resources or include engaging videos - there's a world of options to choose from.

2. Prioritise communications

Don't just send out emails for the sake of it. Take a look at all the emails you've sent out recently and identify the most important ones - the ones that provide vital information and that generate the most interest. Focus on providing more emails like this while reducing the number of less significant emails, ensuring the important emails don't get drowned out by unnecessary 'noise'. You could also segment your email list based on engagement and vary the frequency at which you send each group email based on this.

3. Standardise and segment

Utilise lookup tables instead of free-form text to help you segment your email list better. Standardisation will help you build a clearer and more useful list, enabling you to personalise emails even further and make more sales, so try to ensure all fields are completed (you may be able to use a third party service for this) and all data is accurate.

4. Measure and tweak constantly

People change, and so do marketing trends; what's effective today for your business may not work so well a few months down the line. So, make sure you constantly monitor your email marketing campaigns and make changes where appropriate. Do some A/B testing, stay on top of email marketing trends and innovations, and perhaps invest in some marketing automation software to make your life easier.

5. Get outside email marketing help

For even more ways to grow your email marketing list, and for some help from the pros, contact iFactory today. As a full-service digital agency in Brisbane, we stay up to date with all the latest digital marketing strategies, tools and techniques, so we know how to make your business get seen online and attract custom through effective emails.

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