5 Twitter content formats that influence purchaser behaviour

5 ways on Twitter to influence purchaser behaviour

Social media is a vital part of any marketing enterprise in the modern digital landscape and you can’t have a social media marketing campaign without Twitter. Originally developed as a “micro-blogging” service in 2006, the platform has grown to become one of the most powerful ways to communicate with friends, fans and - if done right - customers. Here are some of the key ways those in the social media management game can influence purchase behaviour in the future.

1. Use video

The video is by far and away the best way to reach the maximum number of users. Data has shown that tweets with video content are up to six times as likely to get shared than plain text ones, and engaging videos stand the highest chance of all. Cleverly created videos that feature people over objects, tell an engaging story and feature captions so you don’t have to turn the volume up fare the best. Have a look at movie trailers, advertisements or even the latest trending cat video to see how they hook their audiences.

2. Visual branding is key

If you can’t use video, you need to make sure your visual branding is both captivating and consistent. Create a template that is both memorably yours and gives plenty of room for your content, and stick to it through the life of your campaign. Don’t be afraid to step out of your comfort zone with striking colours and unique imagery. After all, you only have a fraction of a second to capture some people’s attention as they scroll through their social media feed so don’t be afraid to visually scream for attention.

3. Live show buzz

Live video services such as Periscope (owned by Twitter), Twitch and even YouTube Live immediately connect you (and your product) to anyone around the world instantly. This creates an intimate connection to your audience that can pay off dividends if pulled off correctly. Of course, since it’s live, you need to have your wits about you and be prepared to roll with any mistakes, but that’s part of the excitement and allure of the format. Let your audience know ahead of time to tune in to create pre-show buzz, and provide a reason for using this format - a special deal that can only be taken advantage of while the camera is rolling, for example.

4. Write smart copy

Effective copywriting is where the rubber hits the road for purchasing decisions. Make sure your product pitch quickly conveys what it is, why people need it and what benefits it offers them. Stress the urgency of making a purchase through a time-limited special offer or a free sample, and keep unnecessary and distracting hashtags out if possible. There’s also data that supports the notion that asking a question can increase viewer engagement, so try it on your market and evaluate the results.

5. It’s all about meme

Gifs - images that move, basically - are an eye-catching, fun way to offer visual flavour to your content. They offer the animation capabilities of video without their extra loading time overhead. Consider converting a few seconds of video to a branding .gif and embedding that into your next promotional tweet.

iFactory has a team of social media consultants ready to take your brand to the next level for your upcoming promotional campaign. Contact iFactory today to see how we can help you grow your business. Check out what we get up to on Twitter.

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