Blogging for better business

Blogging for better business

Blogging is an important business tool for any business that has a website, but it can also be a fantastic way to generate new sales leads and a new customer base. In this article, we will look at the ways that businesses have been able to convert their blog to genuine sales.

Most businesses today will have some kind of digital marketing in place. Some will have a website, some will be using social media. Some use a digital agency or freelance designer to create and maintain their online presence, some businesses have done this in-house. Regardless of your circumstances, a blog can be a great way to get new sales in your business.

1. Change the way you think

Forget about the Search Engine Optimisation (SEO – getting traffic to your website) for a minute. It’s time to go back to the basics. Provide high quality customer service through your blog. Build a relationship with customers that you have never met before by providing the same types of information that you use in a face to face sales pitch. Useful, insightful content can create trust between your business and a customer. Write your article to your customers, and add SEO keywords and phrases after you get your information across. 

2. Keep it short and sweet

No one wants to read an essay on a topic: keep your articles short and to-the-point. Research has shown that articles between 300-600 words are ideal, as you have enough words to get your point across, and as it only takes the reader a few minutes to get through the article, interest does not fade. 

3. Up-sell in your blog

Think about the smaller, complementary items that you have available for your customers. Writing a review or explaining the benefits of some of these accessories can be a good way to be able to get a higher sales rate when your readers come into your business. 

4. Create links to your blog on social media

Post a link to your blog articles as they are posted on your Facebook or Twitter accounts and other social media with a small ‘blurb’ as to what information you will provide in the article. Social media can be a very effective tool to get traffic to your blog. 

5. Give your customers confidence in your business

Think about some of the questions that you are always asked by customers. Why not write an article that answers one of these questions? Create a call to action at the end of your article: let your readers know that you understand your products and want to work with them, to ensure that the customer's needs are met.

iFactory is a leader in digital marketing solutions in the Brisbane area, specialising in all areas of web development. Call us today to start crafting a complete digital strategy, customised for your business.

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