Case Study: Downer Blasting Services

Case Study: Downer Blasting Services

About the Client

Downer Blasting Services (DBS) is just one of the businesses that falls under the Downer Group umbrella. Their beginnings were modest, with the company starting as a small niche player in the Hunter Valley. At the time of their first acquisition, they had five projects and an emulsion-manufacturing facility. Over the next twenty years, they would grow to be one of the largest blasting contractors in the Australian mining industry. We’ve had the privilege of working with Downer Group before, building a web-based application to help their geographically diverse employees stay connected.

Client Objective

Like many subsidiaries, ensuring a consistent brand image is key to showcasing the strength of a group and Downer Blasting Services was no exception. They needed a current website that represented them as a moving force and adhered to the Downer Group’s comprehensive style guide.  

iFactory Solution

There are a few things to keep in mind we kept in mind when designing the Downer Blasting Services corporate website. Communicating effectively what the business does, what it stands for and why it matters. We started with a logical roadmap, clear navigation and engaging information at every part of the journey.

One of the standout features of the new Downer Blasting Services website included an exhaustive document management system. As Downer Blasting Services is a highly technical company which prides itself on safety and compliance, an easily accessible document system that lives on the public website is necessary for reliable version control and ensuring everyone has access to the latest information.   The content management system, WordPress, allowed site administrators to easily and quickly update information easily.


  • WordPress as Content Management System (CMS)
  • Responsive web design
  • Document management system
  • Search engine optimisation
  • Google Analytics
  • Enquiry form with database management

Completed:       July 2018

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email

Latest Posts

March 21, 2019
What was once a niche blogging system that started 15 years ago is now the biggest content management system on the entire internet. Thanks to a raft...
March 7, 2019
Foldable phones are going to be commonplace before you know it. But what are they, what can they offer that regular phones currently don’t, and how...
November 13, 2018
A popular blog can play an important role in digital marketing strategy. However, driving readers to your blog is easier said than done. It isn't...