×

Error message

  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 687 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 690 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 691 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 692 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 695 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_environment_initialize() (line 697 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in include_once() (line 340 of /home/ifactory/public_html/sites/default/settings.php).
  • Warning: ini_set() has been disabled for security reasons in include_once() (line 341 of /home/ifactory/public_html/sites/default/settings.php).
  • Warning: ini_set() has been disabled for security reasons in include_once() (line 349 of /home/ifactory/public_html/sites/default/settings.php).
  • Warning: ini_set() has been disabled for security reasons in include_once() (line 356 of /home/ifactory/public_html/sites/default/settings.php).
  • Warning: ini_set() has been disabled for security reasons in drupal_settings_initialize() (line 791 of /home/ifactory/public_html/includes/bootstrap.inc).
  • Warning: ini_set() has been disabled for security reasons in drupal_settings_initialize() (line 800 of /home/ifactory/public_html/includes/bootstrap.inc).
Case Study: Veracity

Case Study: Veracity

About the Client

Veracity designs, builds and remotely supports cloud-based IT platforms for connected businesses and communities. The major benefit of cloud-based platforms is their scalability that allows companies of any size to adapt their IT platform to their business needs, quickly and cost-effectively when they need to, while maintaining the same level of 24/7 support, 356 days a year.

Client Objective

Veracity required a website that reflected the strong values of the company and reinforced the benefits of their services to new and existing customers. Veracity wanted to stand out from their competitors, increase traffic to their site, increase customer conversions and increase local awareness of the services they provide.

iFactory Solution

The iFactory team created a website that is a complete breakaway from traditional IT services firms in terms of its look and feel. Rather than use the standard imagery associated with the technical aspects of data, communications and IT, iFactory proposed that the new Veracity website use imagery provided by their prestigious client base to:

  • creatively illustrate the variety of their client base in terms of business size and type

  • emphasise the strength of Veracity’s relationships with its customers

  • differentiate Veracity from its peers and competitors

  • build brand awareness through Veracity’s association with high-profile local organisations such as Queensland Ballet, Brisbane Powerhouse and Cancer Council

Key website features included:

  • best practice, responsive web design

  • WordPress CMS

  • fresh, inviting design that complied Google Material design specifications

  • Web 2.0 ready for social integration – Twitter, Facebook, LinkedIn, etc.

  • API Integration with existing Sugar CRM and Benchmark Email Publishing

  • Google Maps integration

  • contact form with newsletter subscription

iFactory also recognised the need to bring Veracity’s key marketing collateral up to the same level as the new website and provided a refreshed logo design including print-ready, mono and reverse version. Veracity also received digital marketing assistance and training as well as SEO advice to ensure they could maximise the benefits of their new site.

To create a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email info@ifactory.com.au.

On Thursday, April 21, 2016, iFactory was awarded Best in Class Award (Professional Services)for excellence in the design, development and implementation of the Veracity. The honour, granted by the Interactive Media Awards, recognises that the project met and surpassed the standards of excellence that comprise the web's most professional work. 

Project:             http://www.veracity.com.au/
Completed:       October 2015
Awards:            Interactive Media Awards Best in Class (Professional Services), 2016

IMA Best in Class Award (Professional Services), 2016

 

Latest Posts

November 13, 2018
A popular blog can play an important role in digital marketing strategy. However, driving readers to your blog is easier said than done. It isn't...
November 8, 2018
In this digital day and age, web design reigns supreme, especially in a competitive marketplace such as Brisbane. Think of a website as your new...
November 6, 2018
About the ClientThe Royal Brisbane and Women’s Hospital (RBWH) is Queensland’s largest hospital. As a teaching and research hospital, it’s...