Drake Shop website earns Outstanding Achievement in ecommerce award

Drake Shop website earns Outstanding Achievement in ecommerce award

Another win for iFactory at 2015 Interactive Media Awards

September certainly was a big month for iFactory, as we celebrated two big wins at this year’s Interactive Media Awards (IMA). On this occasion we were awarded the coveted Outstanding Achievement award in the ecommerce category for our work on the Drake Collectibles website.

The Outstanding Achievement award is the second highest honour bestowed by IMA and an extremely challenging award to win. It is awarded to teams that demonstrate very high standards of planning and execution in the areas of website design, content, feature functionality, usability and standards compliance.

To us, nothing is more satisfying than kicking goals for our clients. It’s what drives us to push the boundaries in this ever-changing digital world. And, to have our work praised by industry professionals truly is icing on the cake.

About the project

Renowned heavy haulage trailer manufacturer, Drake Trailers, required a new website to promote and sell its collection of museum-quality scale model trucks, cranes and heavy haulage vehicles. In addition to facilitating online sales, the new ecommerce website was required to target a niche market of trucking enthusiasts and collectors.

The Drake Shop design incorporates many elements to cater to this audience. For example, it includes high quality photography so that collectors may zoom in on the product and see exactly what they’re purchasing.

Users can also add products to a Wish List, learn about models under development, and even share product specs with friends via social media. Also, as would be expected from any new online shop, there is an advanced search function, various filtering options and lazy loading.

View our award-winning portfolio

Explore our portfolio of award-winning projects today. Or, find out how our team of creative designers, web developers and multi-channel marketers can help drive your business further through digital platforms, by contacting iFactory on +61 7 3844 0577 or email us at info@ifactory.com.au.





iFactory is a full-service digital agency with an experienced, professional and passionate team. Our advanced web solutions consolidate website design, ecommerce, internet marketing and systems integration to deliver market-driven, innovative and professional internet solutions. By focusing solely on digital, we believe we offer cutting-edge solutions that keep pace with the evolving nature of the world-wide-web. 

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