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Social Media

What is social media marketing and why is it important?

Imagine tapping into a platform that sees millions of visitors each day. We’re not just talking about a one-off event either, but potentially accessing this volume of people every day. A successful social media campaign can grow your business by expanding your customer list and harnessing the power of an online community to spread the word of your brand.

Social media websites like Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest allow users to post and share articles, links, photos, videos and reviews with the world and build an online community driven by common interests. It’s always important though to remember your purpose. Social media is just one more avenue of a successful digital marketing campaign. Remember, purpose must drive our actions – What do I want to achieve from my business Facebook page or by having a series of videos posted on YouTube? Whether it’s driving traffic to your online ecommerce shop, pushing brand awareness, or improving your search engine ranking, our specialist team at iFactory can help.

While it may sound easy, managing a social media campaign that involves multiple platforms aimed at different audiences for different purposes takes time and resources. It is not something that can be dealt with frivolously and many companies have found themselves on the wrong side of the social media frenzy. 

At iFactory, our professional digital marketing team can provide a total solution, from ideas creation and application development, through to scheduling and reporting back. Contact iFactory today to build your digital profile through social media.