Online advertising has evolved since the early days of attention-repellent banner ads. With clickbait easier to spot and consumers wanting more transparency, brands have a great opportunity to create engaging ads in multiple formats that directly target people who actually need your product or service.
Our online advertising services cover:
Paid Search Advertising: AKA Google Ads, Adwords or pay-per-click (PPC) – take advantage of the world’s largest search engine with paid advertising through Google. When someone types in a query, advertisers have the ability to display ads directly above the organic search results, giving you prime search real estate – use this space wisely!
Remarketing and Retargeting: Ever get that feeling a brand is following you around the internet? Where you see an ad for a business or service that you were reading about previously? That’s remarketing! This tactic allows you to show advertising to people who have visited your website, social media or other online properties.
Paid Social Advertising: Every social media platform offers the ability to boost and sponsor content. With organic engagement decreasing, your ad message gets in front of your target audience and encourages them to engage, click-through and buy.
Native Advertising and Sponsored Content: Most digital advertising comes in the form of non-disruptive native content. The ad material is placed in a publication which resembles the publications editorial content but is ultimately paid for by the advertiser. This might take the form of an article, video, image or product placement.
Pre-and Mid-Roll Video and Audio Advertising: Video is a dominant part of the modern internet, with YouTube, Vimeo and other players taking up a lion’s share of our daily online life. Your video ads can appear before or even during content on these platforms. Likewise, the world of podcasts offer millions of people every day a rich assortment of topics, and your business can have their ads in them.
Banner and Display Ads: One of the earliest forms of advertising on the internet, banner and display advertisements are still incredibly effective. These images appear around the web in front of people who are searching for services similar to yours.