Tag: Branding

What’s your brand archetype? Part one

What’s your brand archetype?

When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]

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Google has a new logo

Google has a new logo

It was only last month that Google announced big changes to its business structure, and yet change continues for this fast-moving tech giant with the launch of a new-look logo design. We’ve seen Google’s logo evolve many times in its 17-year history. This latest logo uses a sans-serif typeface and is a lot more modern […]

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