Do you know where your digital marketing is heading one month from now? What about one week? Tomorrow? As business owners, we all know the importance of planning for the future. Yet when it comes to our online marketing, whether it be social media, blogs or AdWords, many business owners are still laying the railroad […]
It can be a real forehead-slapping moment when your boss or CEO starts pushing an opinion about marketing that’s clearly outdated. The truth is that marketing today, particularly online marketing, involves very different techniques and it much more technical in nature. […]
Even if you have not buckled under the pressure of social media and the role it plays in our technological lives you should have noticed it turning your friends, family, colleagues and public transport companions into zombies. The evolution of social media is rapid and impenetrable as it overtakes more traditional measures of advertising such […]
If you have moved your business online you would have heard of the term ‘ecommerce’ which refers to the ability to sell products and services through an online shop front. Social Commerce is the combination of social media platforms with the tool of selling. Social Media is an inextricable link to the growth of businesses online […]