5 ways combining SEO and PPC can improve digital marketing

Here’s how combining SEO and PPC can improve your marketing.

While Search Engine Optimisation (SEO) and Pay Per Click (PPC) are different in so many ways, they could be viewed as two sides of the same coin. Here’s how combining SEO and PPC can improve your marketing.

1. Recognition and traffic

It exposes your brand more to the search engine results pages (SERPs). If you dominate both the paid and organic search results, the traffic to your website also increases. This is because visitors may get the impression that you are an established brand even if you are just starting out.

2. More data for smart decision-making

They give you double the amount of data that you can analyse, and you’ll be able to discover the keywords that have the highest rate of conversion. You can use this knowledge to optimise your overall marketing strategy further and yield better results.

3. Use PPC to test keywords for SEO

The best performing PPC ad should tell you what can work for your SEO. The PPC ad that had the most conversion can guide you on how to create your content, meta-descriptions and title tags. The advantage of PPC is that it gives you quick results if you want to test different page attributes, unlike doing it organically, which may take longer.

4. Integrate ecommerce in AdWords

You can link your PPC ads with your website so clients can get more details about you and your service. This will boost your ecommerce because the visitors are led directly to where they can buy the product. It also makes it easier for people who don’t want to have to search for your brand all over again.

5. Fight negative PR

Combining SEO and PPC can help with damage control when someone says negative things about your company. You can use the negativity as a keyword so that if someone searches for this, your site appears at the top. Thus, you get a chance to tell your side of the story and address the negative PR.

SEO and PPC must not be used exclusively since more results can be yielded from combining them. iFactory can be your partner for web design, ecommerce and digital marketing. Call us today if you want to maximise your marketing strategies with a harmonious SEO and PPC campaign.

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