Vita Group Annual report
With over 25 years’ experience and a track record of growth, the Vita Group is a powerful presence in the retail world and the Australian share market. The company’s Annual Report is a vital part of communication with shareholders and the 1,600 team members across Australia. For the 2020 report, they were keen to go paperless and create an online version of the report.
At Vita Group, the team like to bring as much energy as they can into everything they do, so the Annual Report was no different. It was clear from the outset that this needed to not just present numbers but also the creativity and spirit of the company and its team.
iFactory took the existing brand guidelines to deliver website that told a holistic and compelling narrative about the company’s present and developing future. Using data visualisation standards, we broke up the wealth of report into separate sections for each of their core pillars. Mapping out the data visually made the report easier to digest and understand important information, key patterns, significant trends and compelling correlations.