Case Study: Glowworms Home

Palliative care equipment can be expensive or difficult to acquire. No one knows this better than the team at Glowworms Home. 

About the Client

Palliative care equipment can be expensive or difficult to acquire. No one knows this better than the team at Glowworms Home. Glowworms Home allows family and caregivers who have cared for family members with a life-limiting illness, to donate no-longer-used homecare equipment and consumables to others in need. This start-up community organisation was founded by palliative care workers as a way to bridge the gap for family and carers needing to access homecare and consumable items to their loved one maintain independence and be cared for safely in the home.

Client Objective

Glowworms Home’s objective was clear from the get-go. They wanted to start an online community of people who have surplus or no-longer-needed palliative care equipment to give, trade or sell these items to people who now require them. On the new website, users would be able to list their items for free and provide an easy method for others to contact them and arrange for an exchange of the items offline. There were a few functionality requirements that were important to Glowworms Homes:

  • Users can freely and easily add, edit and remove listings
  • Users can search in their area for a particular item and see results ranked in relevance or proximity
  • Users can contact each other directly
  • Easily found in Search Engines
  • Use an existing WordPress theme to reduce costs as a base

iFactory Solution

We knew we wanted to see this vision come to life, so got straight to work looking for a solution that met their functional requirements and budget. iFactory opted for a WordPress theme with classified listings, which balanced their functionality requirements and worked within their budget.

Users can create an account to access the portal where they can either post or browse for items under a certain category. The front-end listing submission allows the ability for users selling items to add photos, descriptions, contact info and social media integration for sharing their post. We also enabled an advanced search function that allowed users to browse for items within a radius or view listings based on an area via a Google Map Integration.


  • WordPress as Content Management System (CMS)
  • Responsive web design
  • Classified Listing
  • Social media integration for sharing of posts
  • Search Engine Optimisation
  • Google Maps integration
  • Advanced search function
  • User secure area

Completed:       February 2018

To design a digital solution that is right for you, call iFactory on +61 7 3844 0577 or email

Case Study: Glowworms Home

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