Case Study: Seabridge website
Seabridge is a leading international freight forwarding and logistics company.
About the Client
Seabridge is a leading international freight forwarding and logistics company. They offer single-source freight solutions committed to delivering on time, every time. Seabridge specialises in air freight, ocean freight, project logistics, heavy haulage, yacht transport, customs clearance, third-party logistics/warehousing and marine insurance. Their experienced staff understand that that transport delays can cost dearly, which is why they work hard to understand their clients’ business, project and cargo needs.
Seabridge required a brand new website to showcase their business and services to clients. In addition to giving their online presence a boost, they required improved functionality including improved access for clients to their existing cargo tracking system eTrack and advanced booking forms.
iFactory designed a modern, responsive and versatile website, built in the award-winning Joomla content management system (CMS). The design uses banner photos to emphasise the size and scale of global logistics and the wider business, all while working within an existing style guide. The site includes a complex booking form for their “Next Flight Express” service and an advanced quote enquiry form with filtered search options to guide users, both programmed to generate immediate responses to Seabridge staff. The dedicated client login, “My Cargo”, was built through API integration of eTrack, which offers Seabridge clients the ability to track their cargo through a single, seamless platform. The site is responsive for mobile devices, integrates video through a dedicated YouTube channel, incorporates Facebook and other social media channels and includes the ShareThis feature, all of which helps to target users on the move and drive traffic and conversion.
Key website features:
- Joomla as Content Management System (CMS)
- API Integration with eTrack for client login
- Advanced quote enquiry with filtered search
- Advanced booking forms
- Social Media integration, including ShareThis
- Responsive design for use on mobile devices
- Professional Copywriting
- Email Marketing using Vision6