How to manage your social media and still have a life

You know that social media is a key component to your digital marketing plan, but in all honesty, it can be a little overwhelming. How often and when should you post? Which social media platforms should you use? How will you know it’s effective? The good news is there is an answer to all of these questions and more as well as tools you can use to make the task less daunting.

That’s right, there’s an app for that! There is software that will connect to all of your favourite social media channels, will allow you to upload content and create posts from one, centralised place (no more having to reset the passwords for your ten different online accounts every time you need to login), and save content for later with a scheduling tool.

These three top-rated social media scheduling platforms will empower you to handle your social media accounts with ease:

1. Everypost
2. Buffer
3. Hootsuite

These tools are designed to connect with all of the major social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+. They all offer some kind of free trial, or a completely free package for individual use if you’re just starting out. Dependent on the size of your organisation, you can pay for premium packages with more connected channels, group management, or added team members.

The benefit is that these tools will provide you with detailed analytics so you can login anywhere, anytime, and check up on your social media campaigns. You’ll be able to review how a campaign went, what content generated more engagement and which calls to action proved effective. Optimising your digital marketing efforts has never been easier.

Of course, an app doesn’t just do the hard work for you. You’ll still need to devise a content calendar so you know what you’re sharing and posting on which days and at what time and which groups you’re targeting. This can make sure you stay frequent and relevant and that your messages don’t overlap.

If you really want to take the hassle out of researching, writing and scheduling social media content for all your different channels every day of the year, sometimes it’s just best to leave it to the pros. iFactory is a creative digital agency with over a decade of experience in a variety of industries in Australia, delivering digital marketing strategies and analytics that are as dynamic as your business. Get in touch with us today and start enjoying your weekends again.