Digital marketing and advertising experts agree that 2015 has been a milestone year. We have cut a clear line of evolution from advertising with text and image to leaning more toward personalisation, customisation, and video platforms. Here are our top 7 digital marketing trend predictions for 2016: 1. Viewability ‘Viewability’ will become a buzzword in […]
You may associate drones with wars or think they’re just the latest in a range of advertising trends that will come and go, but the fact is, the future of drone advertising is looking very bright. At a time when publicity is everything, drones are offering a unique opportunity to capture the attention of target […]
Crowdsourcing’s Role In Lowering Advertising Costs There are different versions of crowdsourcing depending on the environment you are engaging their services for. In this instance crowdsourcing refers to compelling consumers or followers to generate content based on their association/like/want/interest in your product. Crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions […]
Even if you have not buckled under the pressure of social media and the role it plays in our technological lives you should have noticed it turning your friends, family, colleagues and public transport companions into zombies. The evolution of social media is rapid and impenetrable as it overtakes more traditional measures of advertising such […]