We look at how social media advertising is faring in the competitive world of marketing saturation. […]
2016 Sensis Social Media Report: Part Four
2016 Sensis Social Media Report: Part Three
In today’s post we are looking at the portions of the 2016 Sensis Social Media Report related to how businesses use social media. […]
2016 Sensis Social Media Report: Part Two
In part two we are focusing on the reports findings into how consumers use social media. So let’s jump right in. […]
2016 Sensis Social Media Report: Part One
The Sensis Social Media report is a widely referenced report that is conducted on a national scale to give you insight on the Australian landscape. The latest report was released on 1 June 2016. […]
Kids Who Code: Building a digital workforce in childood
Are you looking for someone to code your new app idea? Are you wanting some tips for building a robot? You might get the help you need in your local school – the future of the digital workforce. […]
Australia’s Digital Future to 2050 (Part 3): Future workplaces
Over the course of a three-part blog series, we’ve been examining the findings of a report just out by IBM and IBIS World, A Snapshot of Australia’s Digital Future to 2050, which looks at how Australia’s economy will change due to digital technology and who will benefit most from this “hyper digital era”. […]
Australia’s Digital Future to 2050 (Part 2): Who will benefit?
It’s happening already. We’re seeing the likes of traditional newspaper publishers struggling to stay afloat as volumes of readers switch to free online news outlets. As fast-speed internet becomes available everywhere on computers and smartphone, many traditional sectors such as book, magazine and newspaper publishing, radio and TV broadcasting, film processing and others, will face […]
Australia’s Digital Future to 2050 (Part 1): Future trends
Many of us already know that our digital economy is expanding at a frenetic pace. High-speed broadband together with powerful ICT is rapidly transforming our lives, our cities and the way we interact. […]
Should I choose a .com or .com.au?
The answer is: it depends. If you do all your business in Australia, .com.au is the way to go. There are few reasons why. One is SEO, search engine optimisation – also known as, “appearing in Google search results”. When you search for something, Google is smart enough to know where you are. When it […]
Australia leads Asia-Pacific in digital marketing
Most people think of Hong Kong or Singapore as key hubs of the Asia-Pacific region and that might be true when it comes to banking or data centres; but in the case of digital marketing, recent data suggests Australia is leading the way. Australia is gradually catching up to countries such as the USA and […]