Having a company website is vital, but only if your business is avoiding disastrous website mistakes like these four potentially disastrous errors. […]
Is your business making these disastrous website mistakes?
What’s a logo grid and should you use one?
What’s a logo grid and why should you use one? We explain it all. […]
What’s your brand archetype? Part two
Every business has one or a number of the primary brand archetypes. We look at the brands that do it well and what marketing their customers enjoy. […]
What’s your brand archetype? Part one
When you look at successful brands, such as Disney, Apple and Harley Davidson, you get a strong sense of their identity. Apple is creative, Disney is a visionary and Harley Davidson is a bit of a rebel. Their identity is generally mirrored with that of their customers. These personalities aren’t unique to these brands. In […]
Spotting the difference between branding, identity and logo design
Can you spot the difference between branding, corporate identity and logo design? […]
5 reasons why you shouldn’t go cheap on your logo design
Your logo forms a part of your corporate identity. Here’s why you shouldn’t take the cheap road when it comes to designing your brand logo. […]
10 ways to get a good logo design brief
Is there a secret to building the perfect logo design brief? […]
Style Guides and why your brand needs one
Using a Style Guide is the easiest way to ensure the consistency and quality of your brand. […]
Pantone reveals 2016 Colour of the Year
The highly anticipated announcement for Pantone’s 2016 Colour of the Year has been made. This year, Pantone have selected not one colour, but two colours. Graphic design records may have been broken with this year’s two colour choice of Rose Quartz and Serenity. […]
Google has a new logo
It was only last month that Google announced big changes to its business structure, and yet change continues for this fast-moving tech giant with the launch of a new-look logo design. We’ve seen Google’s logo evolve many times in its 17-year history. This latest logo uses a sans-serif typeface and is a lot more modern […]