Whether your website’s main function is as a sales tool or an information portal, keeping readers engaged should be a top priority for any website. Why is engagement key? Statistics show that most website visitors will spend less than 15 seconds browsing before they lose interest. That could be just enough time for them to […]
What is a copy deck?
We all like to think that writing is more of an art form than a technical exercise but when you’re writing copy for a company profile or website, there are always going to be rules and regulations. A holistic stream of consciousness that beams back it you from the page is all well and good, […]