Chances are you’ve heard of Twitter and know it’s a big deal, but you may be thinking: that’s great, but why would I use it? Well, because everyone else is. Twitter has about 240 million active users. Think of an author, comedian, an ASX listed company, your competitors, or sports star you’re interested in, and […]
5 reasons you should be on Instagram
We know what you’re thinking. You’re asking why – when you’re already using certain social networks – you need to be using another one. Many people think that Instagram is just a tool for teenagers to share their photos of sunsets, pets and what they’re eating, but the truth is that it can be a […]
How ScheduGram can help your Instagram digital campaigns
ScheduGram is a relatively new service that launched earlier this year, and is fast promising to make the lives of social media managers a whole lot easier. Essentially, it is an Instagram management tool, allowing you to upload, edit and post images at a scheduled date and time. Nielsen reports that Instagram had a 66% […]
Which social media networks use hashtags?
If you’re a social media user, you’ll no doubt have seen the growth of hashtags: the prefixing of a word or phrase with a hash or pound (#) symbol to create a clickable and searchable topic marker. The first hashtag was used on Twitter in 2007, but since then has grown to incorporate a wide […]
What are hashtags, and why should you use them?
Millions of social media users now use hashtags on a regular basis: prefixing a word, phrase or abbreviation with a # sign to tag messages that refer to a particular topic. A hashtag renders a message searchable and linkable, making it perfect for use in a wide variety of different contexts. While they were commonly […]
Case Study: QRTN Responsive Website
The Queensland Regional Training Networks (QRTNs) bring together higher education and training providers and the public and private health sectors to coordinate, plan and facilitate quality clinical training opportunities across the state. […]
What LinkedIn Company Pages Changes Mean for You
As of the 14th April, LinkedIn will be retiring the Products & Services tab from Company Pages. Businesses who have been using the Products & Services tab to showcase everything they do in the one place and manage it with one login will now need to be prepared to have separate accounts for each of […]
10 social media assumptions you should avoid
There’s no doubt about it, social media is no passing fad. And it’s not just social either – today around 93% of businesses now incorporate social media in their marketing strategy. Even so, many businesses are overlooking some basic social media fundamentals, missing opportunities and failing to make the most of social because of wrong […]
Australia leads Asia-Pacific in digital marketing
Most people think of Hong Kong or Singapore as key hubs of the Asia-Pacific region and that might be true when it comes to banking or data centres; but in the case of digital marketing, recent data suggests Australia is leading the way. Australia is gradually catching up to countries such as the USA and […]