Here are some of the major items we said goodbye to last year, as well as some email marketing tips on how to make the most of what stayed behind. […]
The long goodbye: how departing features will impact email marketing services
People and places: how email marketing platforms changed in 2017
In this post on the Litmus State of Email 2018 Report, we’ll look at some of the most interesting changes to note. […]
How trends among the giants is affecting email marketing platforms
Thanks to Litmus’ 2018 State of Email Report, we’ve found some of the top trends on offer in the email world and how they’re impacting your email marketing platform. […]
Behind the scenes: how tech shifts are changing email marketing services
We look at some of the major technological and feature list changes to the major platforms that those working in email marketing in Australia are now having to contend with as found in The annual Litmus State of Email report. […]
Our 2017 Email Marketing Metrics Report
How do your email metrics stack up? We share insight into our 2017 email campaigns, findings and strategy for 2018. […]
5 reasons why email is still king of ROI
Five reasons why time and time again email marketing has been found to deliver the best ROI of any online advertising. […]
National Email week: The facts and future of email
The second week of June each year marks National Email Week. Email has become a powerful communication tool. People all over the world love email so much that we send on average 250-350 billion emails a day worldwide. Interestingly enough, it’s only half the number of text messages send (600 billion), just short of the […]
Why you need to invest in email marketing
Email marketing is one of the most successful online digital marketing platforms. Here are three reasons on why you should use email marketing. […]
Considerations when choosing email marketing software
Email marketing is one of the most powerful and versatile tools used in modern digital marketing strategies worldwide. Communicating with existing and potential customers on any device is the cornerstone of customer service and it is also a proven way to achieve outstanding ROI by creating welcome emails, product suggestions, special offers and abandoned cart […]
5 ways to optimise your email marketing
If you already have a reasonably large email list and have been running email marketing campaigns for a while, it’s easy to get complacent and keep doing the same things – especially when using marketing automation tools. […]