We all know how important social media is these days, but what are the best ways to connect with your Facebook audience? […]
8 tips for connecting with your Facebook audience
Top 5 personal safety apps for emergency situations
For the first time in an event other than a natural disaster, Facebook activated their personal safety check tool just hours after the Paris attacks during November 2015. More than four million people notified their friends and family that they were safe. Of course, terror attacks are not an ordinary experience. But when you are […]
Mythbusting: Facebook and hoaxes
It’s something that happens quite regularly on social media. Your Facebook news feed suddenly starts filling up with the same viral, boilerplate post and before you know it, you’re sucked in too. Over the past few days and weeks there have been two such chain letters floating around on the popular social media platform: one […]
How to get greater engagement through Facebook image posts
To get your Facebook fans liking, sharing and commenting you need an image that makes them stop in their tracks with content that’s irresistible. A post may be seen, but it takes something special to get fans to engage. A few short years ago, image posts were still a novelty and so naturally attracted greater […]
4 New Facebook Features You Need to Know
As a digital marketing manager, you know that Facebook can be where more of your customers or clients may be than any other of the social media networks. As a constantly growing platform, Facebook is always adding new features to improve the experience for Facebook users. Below we explore 4 of the latest and greatest new […]
How to set up a Facebook page for business
Facebook is the world’s largest and most popular social media platform. In June 2015, Facebook recorded an astronomical 900 million estimated unique monthly visitors, which is two thirds more than that of the second most popular network Twitter. With so many people users, you can understand why many businesses choose Facebook to target their market. […]
How to craft the perfect Facebook post
Is there such a thing as the perfect Facebook post? Almost every minute Facebook’s News Feed churns through content with many posts failing to get the reach they deserve. Sometimes it’s the smallest detail that can make the biggest difference, which is why it’s crucial to constantly keep up with best practice. User behaviour is […]
Facebook warns Page owners their like counts will drop
Facebook Page owners may not be too pleased about the social network’s latest attempts to reduce the large number of inactive users registered on their service, but in fact it’s not all bad news. What are Facebook doing? While it might seem strange for a social network to choose to reduce the number of likes […]
Posting photos on Facebook now drives the lowest organic reach
In the past few years, Facebook has shifted from being one of the most easily accessible social media platforms for content marketing into one of the most complex. Not to use, that is, given that Facebook has one of the most user-friendly interfaces on the web, but in terms of being able to effectively reach […]
Call-to-Action button new to Facebook
If you’ve been paying close attention you may have noticed a new feature that’s popped up recently on Facebook. Fresh to 2015 for the powerhouse social media platform is the worldwide introduction of call-to-action buttons for business pages. Digital marketing gurus are rejoicing as this new feature helps drive traffic to your website at no […]