In today’s social media saturated world, it may seem hard to believe that there would be competition between the two front runners in communication – Twitter and Instagram. Yet the competition is fierce, due to the fact that businesses can gain better footholds in their consumer bases from using one or the other, but not […]
5 reasons you should be on Instagram
We know what you’re thinking. You’re asking why – when you’re already using certain social networks – you need to be using another one. Many people think that Instagram is just a tool for teenagers to share their photos of sunsets, pets and what they’re eating, but the truth is that it can be a […]
How ScheduGram can help your Instagram digital campaigns
ScheduGram is a relatively new service that launched earlier this year, and is fast promising to make the lives of social media managers a whole lot easier. Essentially, it is an Instagram management tool, allowing you to upload, edit and post images at a scheduled date and time. Nielsen reports that Instagram had a 66% […]
Which social media networks use hashtags?
If you’re a social media user, you’ll no doubt have seen the growth of hashtags: the prefixing of a word or phrase with a hash or pound (#) symbol to create a clickable and searchable topic marker. The first hashtag was used on Twitter in 2007, but since then has grown to incorporate a wide […]
What are hashtags, and why should you use them?
Millions of social media users now use hashtags on a regular basis: prefixing a word, phrase or abbreviation with a # sign to tag messages that refer to a particular topic. A hashtag renders a message searchable and linkable, making it perfect for use in a wide variety of different contexts. While they were commonly […]